Project Description

Omo Child Logo Design by Erika Firm

Omo Child Branding by Erika Firm

OmoChild Postcard design by Erika Firm

Omo Child website by Erika Firm


OMO CHILD is a non-profit organization that rescues and cares for Mingi children from the Omo Valley tribal region of Southwest Ethopia, Africa.

We created an identity system inspired by the founder’s incredible photographs of Mingi childrean, and his deep passion for the urgency of the¬†mission. The rich orange color is the foundation of the branding, implying urgency, caution, and action. We hand lettered the logo with a weathered, distressed texture — one that we felt could easily be stenciled or hand drawn “in country” easily.

Some of the products we designed for this project are logo, brand guidelines, promotional post cards, donation cards, letterhead, business cards, buck slips, thank you cards, rubber stamps, social media avatars, eblast templates, and website.


Logo Design
Print Design
Website Design


HOW Promotion Design Awards, 2012
HOW Magazine 2013 Merit Award
Included in TYPOGRAPHIC section of “LogoLounge Volume 8,” 2014