Project Description

Petit Tours logo design by Erika Firm

Petits Tours de Charleston by Erika Firm

Charleston Tour Guide branding by Erika Firm

Charleston Tour Guide branding by Erika Firm

Charleston Tour Guide logo by Erika Firm

Charleston Tour Guide branding by Erika Firm

PETITS TOURS DE CHARLESTON

Petits Tours de Charleston is a French tour guide company in Charleston, South Carolina. Jany Columbo is one of a very select few licensed tour guides in Charleston who caters to French and Canadian tourists. Her branding needed to be French, elegant, and trés, trés, trés chic.

We created an identity system inspired by French bistros and European cafés, vintage bar and liquor bottle packaging, and the rich colors of Paris. A look that references Jany’s own French heritage (she grew up on the Riviera and in Paris), and one that appeals to European tourists. The stunning navy blue, chartreuse, teal and pale seaglass color palette references one of Jany’s favorite memories: sipping créme de menthe sodas at the café with her father.

SERVICES

Naming
Branding
Logo Design
Print Design