Project Description

All on Friday Logo Design by Erika Firm

All on Friday Invitation by Erika Firm

All on Friday website by Erika Firm


All on Friday is the first program of its kind: a collaborative environment for treating dental patients with surgical needs. The brand needed to be fresh, welcoming, trustworthy and modern.

We started with surgical scrubs turquoise, clean white, and basic black as a color palette. We then built upon that foundation with thick lines and bold, modern typography. The resulting brand is fresh, appealing and clean, without being excessively clinical or cold.


Logo Design
Print Design
Website Design